What is Keyword Research and is it Important to SEO?

seo, local marketing, google, ppc, lead generation, digital marketing, social media, lead generation

Table of Contents Introduction In the digital age, having an online presence is crucial for businesses of all sizes. One of the key strategies to enhance this presence and generate more leads is through Search Engine Optimisation (SEO), and at the heart of SEO lies keyword research. This article will delve into the concept of […]