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Local SEO
what is seo?
SEO (Search Engine Optimisation) is the process of improving a website’s visibility on search engines like Google. It helps your site appear higher in search results when people look for products or services you offer, driving more free (organic) traffic to your site.
Effective SEO involves optimising your website’s content, structure, and performance—along with building trust through backlinks and local citations. The goal is to make it easy for both users and search engines to understand, trust, and rank your site ahead of the competition.
- Use Relevant Keywords Include terms your customers are actually searching for in your page titles, headings, and content.
- Optimise for Mobile Ensure your website is mobile-friendly—Google prioritises mobile usability in rankings.
- Get Quality Backlinks Earn links from trusted websites to build authority and improve your search engine credibility.
Key Activity For Local SEO
[01]
On-Page SEO
Make sure each page has:
A unique, keyword-rich title and meta description
Proper use of headings (H1, H2, etc.)
Optimised images with alt text
Internal links to other relevant pages
[02]
Technical SEO
Boost performance by:
Improving page speed and mobile responsiveness
Fixing broken links and crawl errors
Using schema markup for enhanced listings
Submitting an up-to-date sitemap to Google
[03]
Content & Backlinks
Focus on quality and trust:
Create valuable, keyword-targeted content regularly
Earn backlinks from reputable sites
Keep content fresh and relevant to your audience.
Research keywords relivent to your audience, not your offer.
Today, SEO is More Important than Ever.
SEO is more important than ever today because most buying journeys start with a search engine. If your business doesn’t appear in those search results, you’re invisible to potential customers.
With rising ad costs and increased online competition, SEO offers long-term, cost-effective visibility—bringing in high-quality, ready-to-buy traffic without relying solely on paid ads.
Here are 10 things you can do to improve your SEO today
- Update Your Page Titles and Meta Descriptions Make them clear, compelling, and include relevant keywords.
- Improve Page Speed Use tools like Google PageSpeed Insights to identify and fix slow-loading pages.
- Optimise for Mobile Ensure your website is responsive and user-friendly on all devices.
- Add Internal Links Link between relevant pages on your site to improve navigation and crawlability.
- Create or Update Blog Content Post useful, keyword-focused content your audience is searching for.
- Compress Images Reduce file sizes to speed up your site without losing quality.
- Fix Broken Links Check for 404 errors or outdated links that harm user experience and rankings.
- Set Up Google Search Console Monitor performance, indexing, and technical issues directly from Google.
- Add Alt Text to Images Describe images clearly to improve accessibility and keyword relevance.
- Build Backlinks Reach out to industry blogs or directories for high-quality link opportunities.
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