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‘Agentic AI’ is a trending topic in the SEO sphere, signifying AI’s capacity to aid businesses and individuals to act autonomously. This concept includes AI agents, algorithms that learn from data inputs for decision-making, and AI workflows, which aid in ideating new strategies and content types based on predictive analysis. This combination of AI and SEO can help automate marketing tasks and provide valuable, real-time insights for more effective decision making. As such, Agentic AI enhances understanding of customer behavior and improves website performance, giving digital marketers an advantage.

The recent webinar ‘Unlock Local SEO: Online Review Trends Broken Down by Industry’ presented by @sejournal and @lorenbaker delivered insightful information about local SEO and its importance in the digital marketing world. Topics covered in-depth were online review trends and their importance in local search rankings across different industries. The discussion also highlighted how the speed of receiving reviews and the careful crafting of responses to these can impact a business’s online reputation. Furthermore, the necessity of tailoring business listings to fit different platforms was also discussed. The webinar emphasised that an effective local SEO strategy could significantly increase visibility, trust, and revenue for area-based businesses.

Enterprise-level migrations involve moving over 100k URLs, often encompassing whole website structures, content, design, and UX. Undertaking such a task requires a dedicated team of experts, including SEO specialists, web developers, and project managers. The process involves detailed planning, thorough testing on a staging server, careful execution with a contingency plan, post-transition monitoring, maintaining SEO rankings, and clear communication with all stakeholders. Despite the challenges, with meticulous planning, a specialized team, and tenacity, such migrations ensure business continuity and enhance user experience.