We find the leads to grow your business

The text discusses advanced link building strategies in the field of digital marketing for brands operating on national, international, or local scales. Link building, an off-page SEO strategy, involves acquiring links from external pages to boost website ranking and overall brand visibility. For national brands, techniques include creating engaging content, guest posting, and digital PR. Making culturally sensitive content and collaborating with regional influencers can be integral for international audience engagement. Local businesses benefit from community involvement and backlinks from local news outlets. This advanced approach includes gaining links from a variety of quality sources, maintaining credibility, and continuously adapting to trends and establishing authentic relationships.

Google has recently confirmed that using anchor URLs in Google Search Console (GSC) is acceptable and has no effect on search ranking indicators. Anchor URLs, including a ‘#’ symbol, redirect users to a specific section of a webpage. Despite worries within the SEO community about potential negative consequences, Google stated that GSC treats anchor URLs the same as those without an anchor. Hence, using anchor URLs will not hinder a site’s performance in Google’s Search Engine Results Page (SERP). This underscores the importance of refining SEO techniques in line with ongoing changes in search engine algorithms. The use of anchor URLs improves user navigation and engagement, ultimately boosting conversions.

The WordPress Foundation, the organization behind the popular content management system, has faced a hurdle in its effort to secure a trademark for the term ‘WordPress.’ The United States Patent and Trademark Office (USPTO) rejected the application due to the term being generic and merely descriptive of the foundation’s services. While WordPress won’t need to change its name or operations, the situation exposes brand protection challenges and potential exploitation of the WordPress name. Despite the issue, the WordPress community remains undeterred, continuing its efforts towards acquiring the necessary trademark protections.