• 01332 497496
  • hello@semlocal.co.uk
  • The Old Courthouse, 18 - 20 St Peters Churchyard, Derby DE1 1NN
seo, local marketing, google, ppc, lead generation, digital marketing, social media, lead generation

AI Is Redefining SEO With Product Content at the Core

The fascinating trend in the world of search continues to evolve and it’s more obvious now than ever: Artificial Intelligence (AI) is playing an integral role, with product content accounting for an impressive 70% of citations. This groundbreaking insight has been served up by the respected industry source, Search Engine Journal (@sejournal), and their expert writer, Matt G Southern (@MattGSouthern).

This shift underlines the need for businesses—big or small, to rethink their marketing and SEO strategies focusing more on product content. As AI becomes central to search engine operations, understanding how it scans and indexes content is crucial for brands aiming to ensure their products, services, and overall digital footprints stay in the spotlight.

AI currently underpins many search engine functions, automating tasks formerly carried out by humans and accelerating them to superhuman speeds. This rapid turn of events makes it mandatory for marketers to understand how AI interprets and ranks content. No longer can product descriptions be bland, keyword-stuffed passages that merely serve a cursory SEO purpose. Now, these descriptions must be technology-driven, customer-engaging and extremely value-adding.

Through AI, search engines are effectively ‘reading’ product content, examining its relevance, and assessing how effectively the information answers a user’s query. The number of citations the content receives factors into this, acting as a form of social proof that boosts perceived value and trustworthiness. It follows that the higher the citation rate of a product’s content, the higher its likelihood to rank well in SERPs.

Armed with this knowledge, businesses should invest time and resources into developing comprehensive, value-adding product content. This means including all the relevant information that a potential buyer would need to make an informed decision while also weaving in keywords naturally and meaningfully. Beyond that, it extends to promoting the content, enticing shares, and maximising its citation potential.

Businesses should consider using AI tools to help produce robust product content. AI has the capacity to glean consumer insight, forecast trends, and even create initial drafts of content. Employing these tools makes the creation process more efficient, ensuring a better fit between the content produced and the AI algorithms evaluating it.

By embracing AI’s role in search and integrating it into their marketing strategies, businesses can boost their visibility and enjoy improved SERP rankings. However, for this to work, they need to understand that SEO today is not about complex algorithms alone but about the people who are using the platform. So, while the 70% figure underscores the importance of product content, it also reminds us about the paramount importance of delivering quality, relevance, and value.

In conclusion, the landscape of search engine optimization is undergoing a seismic shift, and businesses must adapt to the times. As AI continues its march to transform search, there’s only one sure bet for businesses—a renewed, intensified focus on high-quality, valuable product content.

Who Are Semlocal

SemLocal specialises in local SEO and digital marketing services aimed at enhancing online visibility and customer engagement for businesses. They offer expertise in Google My Business listing optimisation and employ strategies that target local consumers effectively. By focusing on both organic search enhancements and paid advertisements, SemLocal ensures that their clients’ profiles are prominently displayed in local searches, contributing to increased inquiries and business growth. Their services are designed to meet the specific marketing needs of small to medium-sized businesses looking to improve their local market presence. For more information about SemLocal & Search Engine Marketing:

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Local marketing is a marketing strategy that targets consumers and customers within a certain radius of your business. We utilise all of the  Google offerings, paid & search, along with Social Media and paid advertising to build your profile and drive local enquiries to your business.   

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  • The Old Courthouse
    18 - 20 St Peters Churchyard
    Derby Derbyshire DE1 1NN
  • 01332 497496
  • hello@Semlocal.co.uk

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