local service ads, PPC SEO Agency
seo agency, seo service, local seo, GMB, google maps, lead generation

Local Service Ads

What ARe Local Service Ads

Local Service Ads (LSAs) are a type of paid advertisement by Google that help local businesses appear at the very top of search results—above standard Google Ads and organic listings. They’re designed specifically for service-based businesses like plumbers, locksmiths, cleaners, and electricians.

What makes LSAs unique is that you only pay when a customer contacts you, not just when they click. These ads display key info like your business name, Google reviews, service area, and a clickable phone number—making it easy for local customers to get in touch instantly. They’re perfect for generating high-quality local leads.

Why Choose Semlocal

Key Activity For Local Service Ads

[01]

Manage Your Google Reviews

  • Quantity and quality of reviews impact your ranking.

  • Respond to all reviews to show engagement and build trust.

  • Ask happy customers to leave a review after each job.

[02]

Service Areas & Job Types

  • Define specific areas and services you offer.

  • Be clear and precise so your ad shows to the right local audience.

  • Keep your business info consistent across platforms.

[03]

Respond Quickly to Leads

  • Google tracks response time—faster replies mean better rankings.

  • Use the LSA app or dashboard to stay responsive.

  • Mark jobs as booked or completed to improve performance metrics.

Today, Local Service Ads are More Important than Ever.

Local Service Ads are more important than ever today because customers expect instant, trustworthy results when searching online—especially on mobile. LSAs appear at the very top of Google, giving your business prime visibility exactly when local customers are ready to book.

With rising competition and higher PPC costs, LSAs offer a cost-effective, pay-per-lead model that delivers qualified, ready-to-convert enquiries. Plus, the Google Guarantee badge builds immediate trust, making it easier for small, local businesses to compete and win in search.

Here are 10 things you can do to improve your local SEO today

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What people ask us about local SEO markeing
With SemLocal, we optimize your business for local search, so customers find you on Google Maps, local listings, and nearby search results.
Customers will find you in top positions on Google Maps, local directories, and “near me” searches—right where they’re looking for services like yours.
SemLocal helps you reach nearby customers who are ready to buy, increasing traffic, leads, and sales from your local area.
Yes, SemLocal focuses on location-based visibility (like Maps and local packs), while traditional website SEO targets broader or national audiences.
SemLocal targets a specific geographic area, so it’s faster, more focused, and requires fewer resources—making it a more cost-effective option.

So far we’ve encouraged over 100,000 customers to visit, call or contact local business's

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