How to change your Google Business Profile address (UK guide)

To change your address on Google Business Profile, sign in at Business, select Edit profile, then Location, and update your address. Google may prompt re-verification, and the change can take a few days to appear fully across Maps and Search.

Two things to do right now:

Update the address in your Business Profile — follow the steps below for desktop or mobile.
Check NAP consistency — once verification completes, update your website, directories, and any other listings to match.

Pro Tip: Pause other profile edits until the address change has finished indexing. Simultaneous edits create conflicting signals that can slow your map-pack recovery.

Key takeaways

Changing your Google Business Profile address correctly — and updating every associated citation at the same time — is what protects your local rankings after a move.

Point	Details
Edit via Business Profile	Go to Edit profile → Location on desktop or the Maps app to update your address.
Re-verification is likely	Prepare proof of address and expect a postcard within 5–14 days in the UK.
Pause other edits	Avoid making additional profile changes until the address change has fully indexed.
Update citations within 48 hours	Correct your website, schema markup, directories, and Google Ads location extensions promptly.
Semlocal manages the full process	Semlocal handles address edits, re-verification, citation updates, and map-pack monitoring for UK businesses.

How to change your Google Business Profile address on desktop
How to change your business address on the Google Maps app (mobile)
What to do when Google can’t find your address
Service-area businesses in the UK: when to hide your address
Re-verification after an address change: what to expect in the UK
Common problems and fixes after changing your address
SEO and local citations checklist after changing your address
When should you get professional help with an address change?
A note from Semlocal
Semlocal’s managed support for address changes and verification
Sources

How to change your Google Business Profile address on desktop

Before you start, confirm you have owner or manager access to the profile, that the profile is already verified, and that you have a list of all current citations to update afterwards.

Sign in to your Google Account at business.google.com.
Select the business you want to update from the dashboard.
Click Edit profile.
Select Location.
Click Edit business location.
Enter your full new address — building number, street, town, county, and postcode.
Click Save.

If any address field shows a red highlight, Google cannot validate that component. Re-enter the street name, check the postcode against Royal Mail’s PAF database, and try splitting the address across the correct fields. Sometimes a slight variation in street name formatting (for example, “St” versus “Street”) resolves the error.

According to Google’s official Business Profile Help, you can also perform this edit directly from Google Search by searching your business name while signed in and selecting Edit profile from the panel that appears. The same Location field applies.

Pro Tip: Use exactly the same address format on your website contact page and in every directory listing. Even a small discrepancy, such as “Rd” versus “Road”, weakens your NAP consistency and can affect local rankings.

How to change your business address on the Google Maps app (mobile)

The mobile workflow is slightly shorter and particularly useful for quick pin adjustments on site.

Open the Google Maps app on your Android or iOS device.
Tap Business in the bottom navigation bar.
Tap Edit profile.
Select Location.
Tap Edit business location.
Enter or adjust your new address.
Tap Save.

On iOS, the bottom navigation may show your profile icon rather than a dedicated “Business” tab. Tap your profile picture, then select Your Business Profile to reach the same edit screen.

Pro Tip: The Maps app is often the quickest route for pin adjustments when you are physically at the new premises. You can drag the pin to your exact building entrance rather than relying on Google’s auto-placement.

What to do when Google can’t find your address

Some UK addresses — new-build developments, rural properties, or premises on private roads — do not yet appear in Google’s address database. When the address fields show a warning or return no match, use the Adjust pin function.

Go to Edit profile → Location → Edit business location.
When the address warning appears, look for the Adjust option on the map.
Drag the pin to the exact location of your building entrance.
Tap or click Done, then Save.

As Google’s address management guidance confirms, the Adjust tool lets you set precise coordinates so your business appears correctly in Maps and local search even when the address string fails automatic validation.

For hard-to-find addresses, include the nearest well-known thoroughfare or landmark in your Business Profile description. Enter the full postcode — not just the outward code — and consider uploading a clear photograph of your storefront. Photo evidence reduces friction during any manual review Google may conduct.

Pro Tip: Take a photograph of your building’s exterior showing the street name or door number and upload it to your profile. Manual reviewers use this to confirm location when automated checks cannot.

Service-area businesses in the UK: when to hide your address

If you do not receive customers at your premises — couriers, tradespeople, mobile beauticians, cleaning companies — you should hide your address and set a service area instead. Retail shops, restaurants, and any premises where the public visits should keep the address visible.

Go to Edit profile → Location.
Toggle off Show business address to customers.
Enter your service area using town names or postcodes.
Click Save.

Do not simply delete your address. Removing the address field without toggling the “Show business address” setting off can trigger a policy flag and put your profile at risk of suspension. Always use the toggle, then set your service area so Google knows where you operate.

As Google’s guidance on managing business addresses makes clear, failing to set a service area after hiding your address can cause Google to assign a default local area automatically, which may not reflect where you actually work.

Pro Tip: Set your service area using specific postcodes or town names rather than a broad radius. Precise service areas help Google match your profile to relevant local searches.

Re-verification after an address change: what to expect in the UK

Google treats a verified address change as a critical update. The re-verification step exists to prevent fraudulent moves and to maintain the accuracy of local ranking data, as Google’s Business Profile Help confirms.

After saving the new address, watch for a re-verification prompt in your dashboard.
Choose from the available verification methods: postcard, phone, email, or video/real-time check. Google selects which options are available to you.
If a postcard is issued, expect delivery within a few days to a UK address.
Enter the verification code as soon as it arrives.
Allow several additional days for the change to propagate fully across Maps and Search.

Prepare proof of address before you begin: a utility bill, business rates notice, or Companies House registration document showing the new address. Avoid making repeated change attempts while Google is reviewing — multiple edits during this window can reset the process.

Visibility in the map pack may dip temporarily during re-verification. This is normal. Once verification completes and indexing refreshes, rankings typically recover, provided your NAP data is consistent across the web.

Common problems and fixes after changing your address

Address not accepted or showing red errors

Re-enter each address component separately.
Check the postcode against the Royal Mail Postcode Finder.
Try alternate street name formats (“Avenue” vs “Ave”).
If the string still fails, use the Adjust pin method described above.

Postcard not arrived

Confirm the address format matches Royal Mail standards.
Wait the full 14 days before requesting a resend.
Check whether phone or video verification is available as an alternative in your dashboard.

Duplicate profiles or conflicting listings

Duplicate profiles are one of the most damaging issues after a move. Search for your business name and old address on Google Maps. If a duplicate appears, claim ownership of it, then contact Google Support via the Business Profile Help Centre to request a merge or removal. Do not leave a duplicate live — it splits ranking signals and confuses customers.

Visibility drops after the move

Avoid making any other profile edits until the address change is fully indexed.
Update your website contact page and top directory listings within 48 hours.
Monitor Google Search Console for any crawl or indexing anomalies.
Check your Maps ranking weekly using a rank-tracking tool.

Pro Tip: Use the in-product support option inside your Business Profile dashboard for faster responses. Community threads in the Google Business Profile Help Centre are also useful for edge cases — search for your specific error message before raising a new support request.

SEO and local citations checklist after changing your address

Updating the Business Profile is step one. The broader update matters just as much for maintaining local SEO performance.

Immediate tasks (within 48 hours)

Update your website contact page and footer.
Correct the address in Google Business Profile (done).
Update any paid directory listings (Yell, Thomson Local, Checkatrade).

Local citations to update

Major data aggregators: Bing Places, Apple Maps, Facebook Business.
Trade association directories and your local chamber of commerce listing.
Review platforms: Trustpilot, Google Reviews, Houzz (if applicable).

Technical and internal updates

Update the schema.org/LocalBusiness structured data on your website — specifically the address and geo properties.
Correct location extensions in Google Ads.
Update your email signature and any printed materials.

Customer communications

Publish a Google Post announcing the new address — this appears directly on your Business Profile in Search and Maps.
Update your opening hours if they have changed alongside the move.
Consider a short blog post or news item on your website for customers who search your old address.

Pro Tip: Keep a change log with timestamps for every update you make. If your rankings shift in the weeks after the move, the log lets you correlate specific changes with specific visibility movements, which makes diagnosis far quicker.

When should you get professional help with an address change?

DIY works well for a single verified location with a straightforward address update and no verification complications. Most small business owners can complete the process in under ten minutes.

Seek professional help when:

You manage multiple locations and need to coordinate NAP updates at scale.
You have faced repeated verification failures or your profile has been suspended.
Duplicate or franchise profiles are creating conflicting signals.
You need citation management across dozens of directories simultaneously.

Semlocal handles all of this as part of its Google Business Profile management service: address changes, re-verification support, citation audits, and ongoing monitoring. The expected outcomes are straightforward — more calls, more enquiries, and a profile that holds its map-pack position after a move rather than losing ground to competitors.

Pro Tip: If you manage more than three locations, a managed service almost always pays for itself through the time saved on citation updates alone, before you factor in the ranking protection.

A note from Semlocal

At Semlocal, we work with UK service businesses every week on exactly this kind of challenge. Address moves are one of the most common reasons a well-performing profile loses map-pack visibility, and the fix is rarely just the Google edit — it is the coordinated update across the profile, the website, and the citation network that protects the ranking. Our team manages the full process, from the initial profile edit and re-verification through to citation clean-up and monitoring, so business owners can focus on running the business rather than chasing postcards. If you want a clearer picture of where your profile stands right now, we are happy to take a look.

Semlocal’s managed support for address changes and verification

An address change handled correctly takes less than an hour of your time. Handled incorrectly, it can cost weeks of reduced visibility and lost enquiries. Semlocal’s managed Google Business Profile service removes that risk entirely.

We audit your current profile and citation footprint, manage the address edit and re-verification process, update your top citations, and monitor your map-pack position throughout. The path is simple: free audit, scoped proposal, onboarding. No long contracts, no jargon. If you want your profile to recover quickly and hold its ranking after a move, request your free audit today and we will tell you exactly where you stand.