Auditing your Google Business Profile is essential if you want to maximise visibility and attract local customers. Without a regular audit, outdated or missing information could be harming your rankings and trust with potential clients.  A well-optimised profile improves your chances of appearing in the top 3 local results, drives more clicks, and increases engagement. By identifying gaps—like incorrect business hours, weak descriptions, or missing reviews—you can take targeted action to improve performance. Don’t leave your profile to chance; audit it regularly to stay ahead of competitors and turn searchers into loyal customers.
Google Business Profile Manager
Google Business Profile
A well structured and well positioned GMP will deliver 7 x more enquires. Grade Your GBP today
<br>In the past, grading your Google Business Profile meant manually reviewing each section—checking for consistency in your business name, address, and phone number, verifying categories, updating photos, responding to reviews, and ensuring your posts were fresh. It was a time-consuming process requiring a keen eye and solid knowledge of local SEO best practices.
Now, with automated GBP graders, you can instantly analyse your profile’s performance and optimisation status. These tools scan your listing for missing information, keyword gaps, inactive features, and even compare your visibility against competitors. In just seconds, you get a clear, actionable report that highlights strengths, weaknesses, and opportunities—saving time and helping you make smarter SEO decisions.
- Claim and Manager your Google My business profile
- Grade Your Google Business profile and identify what to do
- Decide who is best to repair and ignite your Google Business Profile, you or Semlocal
In Plain English – no Jargon just simple actionalble steps
Optimise Your GMB in 2 Minutes
Daisy, can optimise a Google Business Profile in just two minutes, saving you countless hours trying to rank higher on Google Maps. This optimisation covers your description, services, review replies, and more!
Images Quality / Quantity
Post Frequency
Review Frequency
Post Keyword Optimisation
FAQ's
Service Areas
Summery Of Findings
Business Description
Review Frequency
Google Rating
Review Replies
Images GeoTag
Post Frequency
Keywords Optimised
FAQ's
Service Description
Offers
Website Connectability
Google’s Hidden Advantage for Local Businesses
- Improve Local Search Presence: Google often prioritises YouTube videos in local listings. If you’ve got video content, you’re more likely to appear when nearby customers are searching.
- Build Instant Trust: Videos give potential customers a glimpse into your business, your team, and how you operate—instantly making you more relatable and credible.
- Show You’re Active: Updating your profile with regular video content tells Google that your business is alive and engaging, which can positively influence your ranking.
Audit Your Google Business Profile Before Customers Pass You By!
Here are 10 things to improve your Google Business Profile
- Use Semlocal’s Grading Tool insights to prioritise fixes
- Correct any inaccurate business details
- Refine your business description with targeted keywords
- Create unique and quality content based on relevant local news or Events.
- Add high-quality images and videos
- Select the right business categories
- Enable messaging for direct enquiries
- Take advantage of online business directories and web 2.0 sites.
- Request and respond to customer reviews
- Create and optimise dedicated web pages for each product or service you offer
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What people ask us about local SEO markeing
How will customers find me?
With SemLocal, we optimize your business for local search, so customers find you on Google Maps, local listings, and nearby search results.
Where will customers find me?
Customers will find you in top positions on Google Maps, local directories, and “near me” searches—right where they’re looking for services like yours.
Why is local SEO important?
SemLocal helps you reach nearby customers who are ready to buy, increasing traffic, leads, and sales from your local area.
Is this different from website SEO?
Yes, SemLocal focuses on location-based visibility (like Maps and local packs), while traditional website SEO targets broader or national audiences.
Why is local SEO so much more affordable than website SEO?
SemLocal targets a specific geographic area, so it’s faster, more focused, and requires fewer resources—making it a more cost-effective option.
