• 01332 497496
  • hello@semlocal.co.uk
  • The Old Courthouse, 18 - 20 St Peters Churchyard, Derby DE1 1NN
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seo, local marketing, google, ppc, lead generation, digital marketing, social media, lead generation
Digital Marketing
Geoff Kennedy

Maximizing ROI Through Value-Based Bidding

The article highlights the importance of value-based bidding in digital marketing and ways to optimize it for maximum ROI. Value-based bidding refers to the real-time bidding process based on the perceived value from a consumer’s action like a click, view, or conversion. The steps to optimize it include understanding your customer, incorporating dynamic bidding (which uses machine learning to analyze campaign data and adjust bids), testing various strategies, and regularly monitoring and analyzing results. Through this method, advertisers get more control over their investment, making the most out of digital marketing.

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October 10, 2024 No Comments

TikTok Takes on Search Ads: A New Era in Digital Marketing

In a strategic move, TikTok has entered the search ads market in the United States, expanding its reach in digital marketing. This move allows marketers to tap into TikTok’s vast and diverse follower base. It also signifies the blurring lines between social media and search engine marketing. This strategy could shift marketers away from relying solely on traditional search engines like Google for ad space and toward spreading their advertising budget across multiple platforms. This shift is a win not only for marketers but also for smaller businesses, providing access to TikTok’s millennial audience. TikTok’s move illustrates the constant evolution of digital platforms in keeping up with changing consumer behaviors. Therefore, marketers need to quickly adapt and innovate in their digital strategies to stay ahead in the continuously evolving digital marketing landscape.

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September 30, 2024 No Comments

WordPress’s Trademark Filings: A Gamechanger for Hosting Market

WordPress, a top platform for creating websites or blogs, has filed to trademark ‘Managed WordPress’ and ‘Hosted WordPress.’ These terms refer to specific hosting solutions provided by WordPress, where all technical aspects are taken care of by the host. This move to trademark these terms indicates WordPress’s intention to exercise greater control over its hosting services. The potential implications for users may include increased uniformity and quality in WordPress related services. For competitors, this maneuver could pose a challenge, especially for those offering WordPress-specific hosting solutions. The final impact of this development will be determined by the approval of the Trademark Trial and Appeal Board.

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September 30, 2024 No Comments
AI for Marketing, seo, local marketing, google, ppc, lead generation, digital marketing, social media, lead generation
AI
Geoff Kennedy

AI For Marketing

Introduction to AI For marketing Hey there, folks! Welcome to the amazing world of AI for Marketing. It’s no secret that artificial intelligence (AI) is

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June 7, 2023 No Comments
types of social media, seo, local marketing, google, ppc, lead generation, digital marketing, social media, lead generation
Uncategorized
Geoff Kennedy

Types of Social Media

Introduction to The Types Of Social Media Social media has become an integral part of our lives. It’s where we connect with friends, share our

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May 8, 2023 No Comments
seo, semlocal, marketing, digital marketing, search, seo, local marketing, google, ppc, lead generation, digital marketing, social media, lead generation
Digital Marketing
Geoff Kennedy

SEO in 2023:

Best Practices for a Successful Online Presence including SEO in 2023 As the digital landscape continues to evolve, staying ahead of the game with search

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April 14, 2023 No Comments
local seo, local marketing, google my business, google business profile, google maps, lead generation campaign, seo, local marketing, google, ppc, lead generation, digital marketing, social media, lead generation
Digital Marketing
Geoff Kennedy

How to Profile Your Target Markets

Ecommerce has opened new markets to businesses. However, this has also brought about certain challenges. For one you need to know to whom you are selling otherwise your marketing efforts will not amount to much.

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October 31, 2021 No Comments
AI for Marketing, seo, local marketing, google, ppc, lead generation, digital marketing, social media, lead generation
Digital Marketing
Geoff Kennedy

Top 6 Tips to Network the Right Way

Do you often struggle networking for your business? Read this article to become a super-skilled networker and take your business to new heights. Apparently, everyone’s

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October 22, 2021 No Comments
semlocal, local seo, Social media, smm, seo, local marketing, google, ppc, lead generation, digital marketing, social media, lead generation

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of your business. We utilise all of the  Google offerings, paid & search, along with Social Media and paid advertising to build your profile and drive local enquiries to your business.   

Contact Info

  • The Old Courthouse
    18 - 20 St Peters Churchyard
    Derby Derbyshire DE1 1NN
  • 01332 497496
  • hello@Semlocal.co.uk

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