Benefits of Working with Semlocal
With over half of the world’s population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers.
Social media and ads are great ways to drive traffic online. Sharing great content from your blog or website to your social channels is a great way to share content, where people are looking.
Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Leads can be nurtured and engaged on yo channels.
The purpose behind having a social media presence, however, may differ from one company to another. As a business, you need to know where your audience is and what questions they are asking and start from there.
Conveying messages to the wrong crowd will end up in a lot of dissatisfaction for all involved parties.
The answer to this question depends again on what your trying to achieve on social media. Some businesses want to engage, support and inform whilst others want to promote and sell. Each social media platform is enticing in its own way, but use the wrong type of content on the wrong audience and you’ll be labeled unprofessional
All platforms support embeddable multimedia content and text descriptions, but on some it’s also acceptable to post text-only updates. Facebook and Twitter also support live video, which is something to keep in mind if your brand has a strong visual identity. Snapchat, Pinterest and Instagram also put a lot of focus on the visual content, but these two platforms are worth considering only if you take the B2C road. Given the main purpose of LinkedIn, updates unrelated to the professional life may be frowned upon.
As a simple jesture, think about the customer, what is he looking for, what are his problems, his concerns and make a list of your customers needs. This will give you a great starting point for creating powerful content.
Here’s where the difference between quality and quantity becomes obvious. Posting frequent updates where you’re asking people to follow you or to bring in more followers is obviously not going to work.
Buying followers might sound like an enticing solution, but it’s not a viable one. Paid followers aren’t particularly known for engaging with content, and neither are they loyal.
You can drive engagement by delivering high-quality content to the right people at the right time. Creative and unique content will more than just that. It can also determine your followers to share it with their family members, friends or professional contacts. If this turns into a snowball you can’t stop from rolling, your content has just gone viral.
Some brands have this common misconception that social media is a place full of trolls and negativity.
If people are commenting about your business and you are not on social media you may be missing out on an opportunity to show how great your customer service really is, and therefore only one side of the story is shown.
These Facebook tools allow you to see your pages, ad accounts and performance metrics all in one place.
A Facebook Business Manager account is great if you manage many Facebook pages, similar to an advertising agency.
It’s also useful for large corporations that have separate Facebook pages for each branch, location or unit within their organisation.
If you’re placing and managing ads for one single account, Ads Manager is sufficient.
Power Editor is a more advanced version of Ads Manager with the capability to make bulk changes to multiple campaigns and ad sets.
You’ll always work with the same account manager and small team.
Because we dislike jargon just as much as you do.
Depending on exactly what you need. Or tell us your budget and we’ll work to that.
does it really work?
Local marketing is a marketing strategy that targets consumers and customers within a certain radius of your business. We utilise all of the Google offerings, paid & search, along with Social Media and paid advertising to build your profile and drive local enquiries to your business.
