Privacy Policy
Last updated: 13 September 2026
Semlocal Limited (“Semlocal”, “we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal data we collect when you visit semlocal.co.uk or use our services, why we collect it, how we use it, and the rights you have over it. This policy is written to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Who we are
Semlocal Limited is the data controller responsible for your personal data.
- Company name: Semlocal Limited
- Company number: 12995133
- Registered address: The Old Courthouse, 18-20 St Peters Churchyard, Derby, Derbyshire, DE1 1NN
- Email: hello@semlocal.co.uk
- Telephone: 01332 497496
- ICO registration number: [to be confirmed — add your ICO registration number here, or remove this line if you are exempt from registration]
2. What personal data we collect
We collect the following categories of personal data:
- Enquiry and contact form data: when you submit a contact form on our site, we collect your name, email address, phone number, and any message you provide.
- Newsletter and marketing sign-up data: if you subscribe to updates from us, we collect your email address (and, where provided, your name) via our email marketing tool.
- Client and billing data: if you become a client, we collect the information necessary to deliver our services and take payment, including business details and, for Direct Debit payments, information processed by our payment provider, GoCardless.
- Automatically collected data: when you browse our website, we automatically collect technical data including your IP address, browser type, device information, pages visited, and how you interact with our site, via cookies and similar technologies.
- Session and interaction data: we use Microsoft Clarity to understand how visitors use our site, which may include anonymised mouse movement, clicks, scrolling, and page interaction data. Clarity is configured to mask sensitive form inputs by default.
- Reviews: where you leave a review of our business on Google, this may be displayed on our website via our reviews widget, in accordance with Google’s own privacy terms.
3. How we use your data and our legal basis
| Purpose | Legal basis |
|---|---|
| Responding to your enquiry | Legitimate interest — to answer questions you have voluntarily raised with us |
| Providing our services to you as a client | Performance of a contract |
| Billing and Direct Debit collection | Performance of a contract; legal obligation (financial record-keeping) |
| Sending you marketing updates | Consent — you can withdraw this at any time |
| Website analytics and improving our site | Consent (non-essential cookies) / legitimate interest (essential functionality) |
| Preventing spam and fraud | Legitimate interest |
4. Who we share your data with
We do not sell your personal data. We share data with the following categories of third-party processors, solely to help us run our business and website:
- Google (Analytics, Search Console, Business Profile Reviews) — website analytics and review display
- Microsoft (Clarity) — website usage analytics
- MailOptin — email marketing and newsletter delivery
- Trustindex — displaying Google reviews on our site
- GoCardless — processing Direct Debit payments for clients
- Automattic (Akismet) — spam filtering
- Our website hosting provider — storing the data needed to run semlocal.co.uk
We may also disclose your data where required by law, or to protect our legal rights.
5. International data transfers
Some of the third parties listed above (including Google and Microsoft) are based in, or process data in, the United States. Where your data is transferred outside the UK, we ensure appropriate safeguards are in place, such as the provider’s participation in the EU-US Data Privacy Framework (UK extension) or the use of Standard Contractual Clauses approved by the UK Information Commissioner’s Office.
6. How long we keep your data
- Enquiries that don’t become clients: deleted after 24 months of inactivity.
- Client records: kept for the duration of our working relationship and for 6 years afterwards, to meet our legal and accounting obligations (e.g. HMRC record-keeping requirements).
- Marketing/newsletter data: kept until you unsubscribe or withdraw consent.
- Analytics data: retained in line with the relevant provider’s default retention settings (currently up to 14 months for Google Analytics).
These are our current default retention periods; specific periods may be reviewed and updated from time to time.
7. Cookies
Our website uses cookies and similar technologies for essential site functionality, analytics (Google Analytics, Microsoft Clarity), and displaying reviews. You can control or disable cookies through your browser settings at any time. Disabling some cookies may affect how our website functions.
8. Your rights
Under UK data protection law, you have the right to:
- Be informed about how your data is used
- Access the personal data we hold about you
- Have inaccurate data corrected
- Have your data erased (“the right to be forgotten”), where applicable
- Restrict or object to how we use your data
- Data portability
- Withdraw consent at any time, where we rely on consent
- Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113
To exercise any of these rights, contact us at hello@semlocal.co.uk. We will respond within one month, as required by law.
9. Keeping your data secure
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse, including secure hosting and access controls. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Children’s data
Our services are intended for businesses and are not directed at children. We do not knowingly collect personal data from anyone under the age of 18.
11. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. The “last updated” date at the top of this page shows when it was last revised.
12. Contact us
If you have any questions about this policy or how we handle your data, please contact us:
Semlocal Limited
The Old Courthouse, 18-20 St Peters Churchyard, Derby, Derbyshire, DE1 1NN
Email: hello@semlocal.co.uk
Phone: 01332 497496
