Paul Swanwick is a small business owner who recently updated his business listing on Google. Paul says “Putting your business online lets people find you more easily and putting your business on Google gives them the information they want”. People get instant access to your opening hours, contact details, directions read reviews and access to what you sell all in one prominent place.
Having made the decision to embrace Google places for business he has seen a regular flow of customer enquiries, from local customers wanting local services, “so many customers that find us initially looked on Google, we wanted to use every opportunity to help our business grow and Google offers small business’s that opportunity.
SemLocal is a Search Engine Marketing Agency Helping Local Businesses
Here at SemLocal we are a search engine marketing agency that focuses on helping small business’s and local business, owners create a digital footprint that can be found, indexed and listed prominently by the major search engines, Google, Yahoo and Bing.
We do this in two ways, we show you how get the most out of the search engines yourself or using your own on-line marketing team, we call this Search Marketing Mentoring and we also provide services for customers that improves their positions across all of the major the search engines.
Some bright ideas to help you show up in Google
Google is the biggest and most popular of the major search engines, attracting up to 5 x more searches than its nearest competitors. That’s not to say that your customers are only using Google, Bing and Yahoo have also formed alliances with mobile phone providers and popular web browsers to return search results. Its fair to say that all of the major search engines are trying to gain your confidence and provide the most relevant services for you and your customers.
A handful of bright ideas and quick fixes, all five ways are doable in a week or less and will help you throw a digital spotlight on your business all year round.
1. Get Found Locally On Google
First off you should check to see how your business shows up on Google, or even if your business shows up on Google at all. Search for your Business name and location and see what comes back.
You should have a Google places for business (sometimes called Google maps) listing appear top right of the page, if not then its time to claim your listing so that customers can find the right info about your business on Google Search and Maps.
When you complete your Google Places for Business listing you should try to make sure that you complete the entry 100%
2. Learn from your peers and get advice
Get great business advice from experts and colleagues in the Google Small Business Community. They’re ready to chat! and always willing to share their knowledge and experiences. Feel free to discuss your ideas or projects with Semlocal using the chat feature on our website www.semlocal.co.uk or call us on 01332 497496.
3. Working Better together
Use Google tools, after all Google is a fully integrated business offering some great solutions for small and local business just like yours. Each of the search engines offer free tools to help you get found more easily, web master tools, analytics and advice should help you work better together with the search engines and create a digital strategy .
4. Manage your Website
To many local business’s spend good money on a website then fail to maintain the domain, complaining that the search engines are not listing them, when the reality is they are doing little of nothing to get their website found.
Your domain will need a constant programme of maintenance to ensure everything is up to date, working effectively and efficiently.
Your website also needs a constant flow of new materials, content and comments.
The first step in ensuring your website is managed is to identify the keywords customers are looking for then to measure the performance. If you need some help on website maintenance please feel free to visit the SemLocal resources pages or click here
5. Know what your customers want
Customers are actually looking at your digital footprint to find answers to their questions or problems, Google recognises this and has made a very simple website become popular, the lesson learnt is to give customers what they want quickly. Customer experience
Understand the issues and the problems customers have (and what they search for) and focus on making it easy for customers to find their answers, easy to navigate always write articles and content for people not for the search engines. Know your keywords and place them in the content in the text, headings and URL.
Create an online profile that has your website at the heart of everything you do digitally, focus on building great on line content shared on sites important to your business and specifically where customers are looking for answers to their questions, including business directories, social media, industry and business websites along with friendly local business sites
6. Need a helping hand to build your digital profile
Learn how you can promote your business online and work with a local digital marketing expert to craft a strategy that’s right for your business goals. When you contact SemLocal about your next project ask to speak with a local business mentor who will be happy to give you some great advice about search engine marketing and how you can improve your business’ digital footprint
Technical Director at www.semlocal.co.uk, Author of The Small Business Marketing Survival Guide, interests in all things Google and proud to use ethical search marketing strategies to help business achieve their search goals.