Expect mobile friendly search results from Google to influence your website rankings?

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When to expect mobile friendly search results from Google to influence your website Rankings?

We all know that Google is the worlds most trusted web site and the guys (& Gals) at Google have been on a mission for some time to improve the quality of search results that influence your website rankings position.

Google has been focussed on improving the search algorithms with a host of updates over the last few years, each with a specific goal.

  1. To provide the best search results for each search query

The focus for some time has been to avoid spammy, poor quality web sites and return results where the web site is of a higher quality and better engages visitors.

There are roughly 2 billion PCs in the world and more than 5 billion mobile devices. Thus it is inevitable that both mobile internet traffic and mobile search will ultimately surpass the PC internet usage globally at some time. Globally mobile traffic accounts for about 30 percent of all Internet and activity.

Analyst firm BIA/Kelsey have predicted that mobile search will overtake PC search in 2015, and for some sectors this is clearly visible now. It is estimated that as little as 20% of Local Search is now done a from a PC and Mobile search taking the lions share.

So how has Google responded to the change in search devices

Google has announced that it will be expanding its use of “mobile-friendliness” as a ranking signal beginning on 21st April. Google says it will have a “significant impact” in its search results.

You can see the full blog here on the Google webmasters central blog.


Are you looking forward to the mobile-friendly update?

Let us know in the comments below.

When Google is saying the impact is going to be “significant,” it’s probably not something to take lightly. As a result of the change, Google now says that users will find it easier to get relevant, high quality search results optimised for the device they are searching on.


Is Your Website mobile friendly

Throughout 2014, Google made several announcements indicating it was focusing on improving the mobile search experience for users. In November, 2014 Google added the Mobile Friendly label for mobile search results for sites that meet the Google Mobile friendly criteria. At that time Google also indicated that it was experimenting with using the same criteria as a ranking signal.

You can also see if your website is mobile friendly by looking at the search results on your mobile device to see if it has the mobile friendly label.


You can test if your website is mobile friendly by taking the mobile friendly website testing tool here. If the URL passes the test, it will tell you that the page is mobile-friendly, and give you some additional resources, including information about how Googlebot sees the page.

How will Google determine if the website is mobile friendly?

Google says websites should use text that is easily readable without the need to zoom, and the site should also size content to the screen so that users don’t have to scroll horizontally or zoom. Links should also be placed far enough apart so that the correct one can be tapped easily.

If the URL fails the test, you’ll get reasons why the page isn’t mobile-friendly, as well as info about how Googlebot sees it, and resources to help you fix issues.

“A mobile-friendly site is one that you can easily read & use on a smartphone, by only having to scroll up or down,” said Google’s John Mueller at the time. “Swiping left/right to search for content, zooming to read text and use UI elements, or not being able to see the content at all make a site harder to use for users on mobile phones. To help, the Mobile Usability reports show the following issues: Flash content, missing viewport (a critical meta-tag for mobile pages), tiny fonts, fixed-width viewports, content not sized to viewport, and clickable links/buttons too close to each other.”

“We strongly recommend you take a look at these issues in Webmaster Tools, and think about how they might be resolved; sometimes it’s just a matter of tweaking your site’s template!” he said.

If you have questions about keeping your mobile-friendly websites ranking higher on Google search, we’re always happy to chat. Tell us about your project and we will talk you through the best solutions.

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Technical Director at www.semlocal.co.uk, Author of The Small Business Marketing Survival Guide, interests in all things Google and proud to use ethical search marketing strategies to help business achieve their search goals.

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